It is all about implementation

A major advantage of outlet-specific optimization of Category Management tactics is, among other things, knowledge of the product range for the individual store. As a side effect you simply can measure the range compliance.

We provide you with the "Implementation Monitor" on the extranet. See at a glance which items are intended for the outlet and whether they are actually sold.

The items of the outlet planogram are simply compared with the POS data. If a planogram item was not sold in recent weeks, we call this a "missing item". The lost sales due to the missing items is a potential that should be leveraged.